He is considered by authoritative mass media as the “Poster Boy” of young Italian entrepreneurs. With his unbreakable optimism, since the 1990s he has managed his enormous wealth from his bizarre office in Piazza Castello. From 1993 to today, he has sat on the board of directors of 11 companies throughout the world, among them Wild International, Next UK, San Carlo dal 1973, Cecchi Records, Buddha Bar Italia, Hydrogen, Melody Maker, Rsc, Ltw, Cecchi Publishing London, Torino Calcio 1906. His is a large project that affects people in need at the time. Does he make people dream? Is this the key to his business? “I don’t sell anything that is necessary to survive. I sell emotions”.
By PAOLO VILLATA In Press