marketing&spot.comVIP-FRIENDLY STRATEGIES AND WE’RE IN BUSINESS In Press | No comment
Fashion, music and restaurants. Stefano Cecchi’s empire soars without a penny spent on advertising. His record label creates made-to-measure CDs for the best brands: Zegna follows in the footsteps of Diesel, Swatch, Lancia, Citroen and Zara. And the turnover of the group’s holding company reaches 40 million euro.