Fashion, music and restaurants. Stefano Cecchi’s empire soars without a penny spent on advertising. His record label creates made-to-measure CDs for the best brands: Zegna follows in the footsteps of Diesel, Swatch, Lancia, Citroen and Zara. And the turnover of the group’s holding company reaches 40 million euro.
He is considered by authoritative mass media as the “Poster Boy” of young Italian entrepreneurs. With his unbreakable optimism, since the 1990s he has managed his enormous wealth from his bizarre office in Piazza Castello. From 1993 to today, he has sat on the board of directors of 11 companies throughout the world, among them Wild International, Next UK, San Carlo dal 1973, Cecchi Records, Buddha Bar Italia, Hydrogen, Melody Maker, Rsc, Ltw, Cecchi Publishing London, Torino Calcio 1906. His is a large project that affects people in need at the time. Does he make people dream? Is this the key to his business? “I don’t sell anything that is necessary to survive. I sell emotions”.
The Turin-based record producer Stefano Cecchi has been invited to Malta where on Saturday he will give La Toya Jackson the international Lifetime Achievement Award on behalf of her brother, Michael Jackson. For the head of Cecchi Records, this is the latest in a long line of internationally-credited certificates.
Mixing high fashion, art, music and high technology, he has revolutionised city commerce. But Stefano Cecchi, 32, successful manager, is not here to play the part of a young Briatore.
The great event of this evening, the Fendi’O. “An ephemeral club with the Fendi name which opens twice a year in a surprise location”, Stefano Cecchi, top international producer, and the brain behind the nights at the Buddha Bar and producer of the party CD, explains. In Milan, star guests were Andy Fletcher from Depeche Mode and Afrojack.
From Zegna to l’Oreal, CDs and compilations marked Cecchi.
“I’m a perfectionist. I always aim for order. So I live with a sense of uneasiness. My cure? Sport.”
Just yesterday, at the Pitti, Stefano Cecchi Records debuted its new clothing brand “Bikinifuxia”, which will arrive next Spring in 120 of the peninsula’s most exclusive stores.
“To have an innovative idea and to follow the products until they are realised”, “cool is finding one of my discs on sale in Seoul airport”.
The expansion project for the opening of 40’ sales points has been started up. In the Turin branch, an area has been reserved for internationally-renowned DJs to perform.